Hi, I’m Sam Jones! No, not the famous filmmaker (he has a penis and an Emmy). I’m the other Sam Jones—the one who didn’t star in Flash Gordon or play your favorite character from Sex and the City. Less red carpets, more red lines. But hey, that’s showbiz, babe.
I’ve spent over a decade in the business of content creation, but really, it’s a love affair with words, stories, and those rare moments when a brand stops being just a brand and starts feeling like something you can’t live without. To me, a product is a potential romance. It’s not work; it’s seduction. Comedy is the secret sauce, the irresistible wink across the room that pulls people in. In my world, a toaster isn't just a toaster – it's a key to rediscovering the joy of breakfast. (Cue gag emoji.)
My Approach: Sharp wit, genuine emotion, and a sprinkle of imaginative magic. I’m allergic to the traditional—too safe, too expected, and frankly, it just doesn’t make people feel. Status quo? Hard pass. People crave stories that entertain, make them smile, laugh, or think. My purpose is to turn everyday items into something you never knew you needed, making the ordinary feel extraordinary.
So, that’s my alchemy – the place where art and commerce don’t just meet; they fall in love…or at least trade a few thirst traps.
Okay, enough about ‘me, me, me.’ Switching gears to third-person now, because talking about yourself is exhausting.
Creative Highlights: As Creative Director at Paramount Brand Studio, Sam writes, directs, and leads branded content from concept to completion. Her work doesn’t just capture imagination—it delivers measurable results for Paramount’s brand partners. Passionate about authentic storytelling, Sam ensures every project resonates, making audiences feel seen and understood. She fosters a creative environment that embraces diversity and inclusivity, both on-screen and off.
Before devoting her life to writing and content creation, Sam Jones was known as The Leather Queen. As Chief Marketing Officer of Libra Leather, she transformed the 30-year-old New York-based company from a wholesale leather hide warehouse into North America’s go-to resource for high-end leather. Over her five-year tenure, she advised celebrity clients like Kanye West, Lady Gaga, and Katie Holmes, as well as other figures in entertainment, fashion, and design.
A Tastemaker and DJ: Beyond content, Sam curates music for brands such as Nike, Revlon, Porsche, Kiehl’s, Cadillac, and Dior, among others. She does this as part of "The Grindbergs," a collaboration with her business and life partner Mike Banat.
Life Beyond Work: In December 2020, this native New Yorker traded her MetroCard for a riding lawn mower, moving to Greene County, where she co-owns Goodies Bagels in Catskill, NY. Sam also writes CIDIOT IN THE WILD, a monthly column for Porcupine Soup, the county’s local newspaper, and occasionally gallivants around town as a Sasquatch named Yetta.
Sam’s Three Best Pieces of Advice:
Be kind.
Live like it’s your second chance.
Own your crazy.
Some TMI: Sam Jones had chin lipo, thinks of wasps and hornets as air sharks, and credits her success to being herself—even when she’s uncomfortable (spoiler alert: she usually is).
