SAM JONES, WHO?

Writer-Director. Creative Director. One-Stop Creative Shop.

Hi, I’m Sam Jones. Not the famous filmmaker - he has two Emmys and a penis. I have comedy chops, repeat brand partners, and a knack for making branded content people actually want to watch.

I used to think advertising was the tax you paid to get to the good part, the show, the music video, the RuPaul’s Drag Race finale. Then I started making ads and realized the best ones are the good part. The ones you watch thrice. The ones your friend texts you with “this is so us.” That’s the bar I set for myself.

Since 2018 at Paramount, that bar has turned into repeat business. Starbucks is my favorite example. They were the crush that wouldn’t call back for years. Then their RFP landed on my desk. I studied their brand like a diary I wasn’t supposed to read, pitched a Grande Latte tie-in for RuPaul’s Drag Race, and they bit. They’ve kept calling ever since, asking for me by name. Domino’s, Burger King, Drumstick — same story: brands come in for the culturally witty, relatable work, and stay because the work actually works.

Sometimes I run the whole show: concept to script to directing. Other times I drop in modularly: writing, shaping tone, or directing a shoot. And sometimes it’s about zooming all the way out, building a brand identity from scratch or rebranding one that’s lost its way. Either way, the work is funny, human, and alive on every platform.

And here’s the part I never want to undersell: I’m a team player. I bring good vibes to the room, calm to the chaos of production, and way too many snacks to set. The reward is in the process. People do their best work when they feel like they belong, and I make sure everyone in the room feels like that.

If you want creative that makes people laugh, feel seen, lean in, and hit “play again” while making brands more relatable, that’s the work I do. If you want creative that makes people laugh, feel seen, lean in, and hit “play again” - while keeping things finger-lickin’ measurable—